MCA Leads

Finding the right merchant cash Leads can be a daunting task. Therefore, you can spend a lot of time and money trying to find the correct lead provider. In fact, some of these lead companies will trick you with a minimum order. Once they get your money you can’t do anything about it. In any event, why would they require a minimum order? By and large, if your MCA Leads are good your clients will come back. They’ll need you more than you could ever imagine! Conversely, if your leads are bad your clients will go elsewhere.

In other words, bad leads can set you back. Therefore, using bad lead companies can kill your business before it even gets a chance at life. In this article we will show you how to become a successful broker or sales person in the MCA business.

Would You Like To Speak To A Human Being About Leads?

It appears that many of our competitors are attempting to move their entire businesses off the phones. They’d prefer to have people order leads directly from their website and never have to get on a cal to answer detailed questions or address human concerns. Here at Synergy Direct Solution we believe it is important to speak to each client. We want to know more about your specific business so that we can adequately prescribe the best possible solution for you. After all, Synergy offers many different marketing programs as well as lead types.

MCA Leads – An Industry Overview

Unlock the potential of MCA Leads for your lending business. Discover tips for generating and closing effective leads.

After discovering a high demand for quality leads we decided to design products for lenders and brokers. In 2013 we began using our extensive marketing knowledge to create MCA lead campaigns. Similarly, our experience in marketing allowed us to generate MCA leads at a very low price. Soon we were producing Merchant Cash Advance Live Transfers. With more than 80% of our clients repeating their orders! Thus, we began to scale our production model. Since then, we’ve quickly become a leader in the MCA Lead market.

Our mission is simple, we want to be the most trusted provider of MCA Leads in the field and to continue to evolve our product to maintain this benchmark. We continuously get feedback from our clients to find ways to improve. At Synergy we believe if you stop learning then you stop leading!

MCA Leads Verification

Our MCA leads are double verified. Many people ask what does double verified mean? At Synergy we define “double verified” as an MCA lead that was qualified over the phone. For instance, an internet MCA lead is not double verified. An internet MCA lead is a prospect that completes a short web form requesting more information. Only when an internet MCA lead is called back does it become a double verified lead.

Does this mean that all MCA leads complete an online form? No, not exactly. Synergy does much more than drive traffic to web forms. For example, our MCA lead campaigns include email marketing, SEO, SEM, and social media marketing. We even use more traditional methods such as direct mailers, banners, brochures and TV.

LEARN MORE ABOUT OUR OTHER MCA LEADS!

Consequently, we have a large number of MCA leads that are in the pipeline. Some business owners are getting more information and aren’t ready yet. Similarly, other business owners don’t meet the minimum qualifications yet. We also get MCA leads that call into our call center. In fact, about 30% of our leads begin with an inbound call from other marketing we’ve converted on.

Therefore, we have many different marketing techniques that we utilize to get quality Merchant Cash Advance Leads. Once we have an interested borrower our agent confirms the minimum qualifications.

How Are Agents Verifying These MCA Leads?

Salutations
Establish funding needs
Dig deeper into why they need funding
Pre-qualifying questions
Obtain several contact numbers
Confirm the email address
Learn about existing loans and balances
Ask about the loanee’s credit score
Ask if their client’s pay using a credit card
Build rapport
Disclose a lender or broker will be calling
Best time is to reach the business owner
Recap the entire call in a summary

Quality Team & Quality MCA Leads

After the agent sets an appointment for a call back the lead details are sent to Quality Assurance for review. Quality Assurance reviews each lead using a proprietary critique system in order to ensure our MCA Leads are qualified. Until now, we’d be trusting a telemarketing agent who gets paid on successful MCA leads they create. We do trust our agents but we want to double check to be sure. Our clients expect quality so we need to be sure. Obviously, this sounds like an organization you’d trust to work with, right?

These Quality Assurance agents do not make phone calls. They do not get bonuses for submitting real time MCA leads. These agents are solely charged with the responsibility of ensuring our quality. Otherwise it would be a conflict of interest. It’s their job to catch the bad leads and it’s the telemarketing agent’s job to get their numbers.

What Do Quality Agents Do?

The Quality Team reviews each call to ensure our agent didn’t set any inappropriate expectations such as low interest rates, monthly payments, type of financial instrument (equipment finance, line of credit, loan, factoring, SBA), or anything like that. Also, they evaluate the telemarketing agents performance for clarity, rapport and thoroughness of the qualification process. Training is a big part of what we do. That being said, it really help to know where we need to provide the additional training. Our Quality Team highlights these areas or agents that need improvement.

Synergy understands that each lender or broker has their own set of financial options to offer and we want all of those options to be available to you when you pitch your offer. In other words, we won’t pre pitch the prospect on your product or underwriting criteria. Overall, we want our call to be so good that it sets you up for success!

MCA Lead Delivery

Our MCA Leads are delivered via email. You can give us up to five different emails that you would like the MCA leads to be sent to. These MCA leads are emailed to you after Quality Assurance reviews the calls. Synergy is flexible when you’re deciding how many leads you want to receive daily. Some lenders take fifty per day. Conversely, some brokers take only a few per day. We can handle any size order!

Integrity and open communication are staples of our service. This is why our clients are so happy with our services and the results they get from our MCA Leads. We care about your bottom line. If you’re having issues with other lead providers there’s probably a good reason. Furthermore, we may be able to explain the problem based on what our other clients have told us about these lead providers.

Finally, we provide unique consulting for each client to help ensure they grow a profitable business. There’s a game plan with our leads. For aged leads we have a different game plan than we have for live transfer leads.

Where Are You Sending Your MCA Submissions?

Additionally, we have a list of recommended lenders that you can sign up with in order to fund more deals and make more commissions. How many points are you making on the average deal? The industry average is 10 points on the funded amount. Therefore, when some brokers come to us and tell us they are making 5 points… we have to let them know. We couldn’t sleep at night if we sold them leads before they partnered up with proper lenders. But doesn’t that sound like a lead agency you’d want to be working with? When you buy Business Loan Live Transfers from us we want to be 10% sure you are getting the commissions that you deserve for each deal.

LEARN MORE ABOUT OUR OTHER MCA LEADS!

Synergy advises you on how to approach the call in order to have a proper handoff. We’ve already built a ton of rapport so you should be using it. In other words, if your call sounds like a cold call then we’ve failed. Furthermore, if the lead isn’t looking for funding immediately then it isn’t a good lead. And if a lead hasn’t been in business for at least 6 months it isn’t a good lead.

The Authority Position And MCA Leads

Each call should start with you establishing the authority position. For example, you are the underwriter, the funding manager, the professional that we matched you up with! We explain to the borrower that we have many funding partners and an algorithm that matched them to you. This increases the chance that you will collect docs needed for an approval and increase your chances for getting a loan closed.

I know what your thinking… Finally, a lead company that cares about what happens with the leads after they’re sold!

Get more information and buy Aged Merchant Cash Advance Leads here by going to this page.

What Comes With An MCA Lead

Name
Business Phone Number
Cell Phone Number
Fax Number
Email
Requested Amount
Why do they want the funds?
What state are they located in?
What profession are they in?
How many loans do they have now?
Balances of the loans they have now?
Owner of the business? Must answer yes!
How long have they been the owner?
Need money within a week?
$15,000+ per month? Must answer yes!
Do they process credit cards?
Credit score?
Equity that can be used as collateral?
Declined in the last 30 days?
Best time to call back?

Returns

We understand that returns are going to happen and so we have built returns into our MCA leads system: You can return up to 25% of the purchased leads if the borrowers do not meet the minimum qualifications:

No longer interested
Already funded & no need now
Currently in a BK
Less than $15,000 per month
Phone number disconnected
Name not matching phone number
Credit is below 500
Less than 6 months in business
Personal bank statements
Borrower has defaulted previously

Our return policy is simple, if you have these issues we will replace a live transfer or an appointment lead. Just reply to the email you received with the lead details and tell us why you are requesting a return. All calls are recorded so we will investigate on our end. A lead will be added to your total right away. The investigation is for our own internal purposes and does not matter for your return to be credited or not. Obviously this return policy is not valid for aged leads.

Disclaimer: MCA Leads are not guaranteed to convert. Every firm has their own agents who have different sales skills. Each company has their own follow up systems that may yield different results. Companies have their own lenders where they can obtain approvals. Synergy Direct Solution LLC can in no way guarantee conversions or sales.

MCA Leads – Is Cold Calling Completely Dead?

Are you a lender or loan broker that’s struggling to find great MCA Leads? Have you tried to generate your own Merchant Cash Advance Leads for your sales people with minimal? How many times have you purchased MCA Leads from a vendor that didn’t even care if you got results? Finally, what percentage of these leads actually closed?

MCA Leads are easy to find but which leads will work for you and which leads are a waste of money? There are UCC leads, trigger leads, equipment finance leads, factoring leads, line of credit leads, and that’s just scratching the surface. So how do you find the right MCA Leads and what makes these leads work?

In this article we will discuss the different types of leads that you have available to you. Additionally, we will talk about Synergy leads and why they’re so different compared to other lead companies in this industry.

Typically, sales people cold call. However, people in the finance world hate to cold call. We understand why they hate calling on cold MCA Leads. Cold calling began to die when Internet Marketing started in 1994. For instance, our internet marketing approach allows people to find you and your services. Conversely, cold calling is searching for people who may be interested in your services and either closing them, booking an Appointment or transferring them to a closer. Consequently, Merchant Cash Advance Leads generated using internet marketing are more eng and more interested in what you have.

Business Owners Didn’t Want To Evolve

This was a challenge for many business owners. They were not familiar with internet marketing strategies yet. We get it, things change and it’s easy to ignore these changes and just continue with what you’re already used to. Especially if your business is doing fine. Why would you want to change anything? Furthermore, cold calling was the only thing they’ve known and had success with.

Therefore, many business owners struggled to get online. They fought using internet marketing and adapting to new strategies. In conclusion, these businesses continue cold calling today and they missed out on a huge opportunity to expand their sales and profits while streamlining their business.

Can Businesses Still Cold Call?

To clarify, we’re not saying cold calling is completely dead. It’s just a lot harder to be successful. In the past you needed a lead sheet and a phone to get sales. If you were successful it was due to your effort. Similarly, if you failed it was due to your effort. It was easy to manage people under these conditions. You’d recruit, train, develop and try your best to keep the employees that worked hard and showed effort. Conversely, you’d let go of employees that became lazy and stopped giving you the same effort. You could easily track this based on the number of leads per day, week or month.

But now, it’s important to have a comprehensive strategy. This should include cold calling but not be the only method for lead generation. Top closers will expect that you have inbound calls, email leads, web form leads, etc.

In today’s business climate, there are websites, search engines and cell phones. You can advertise on apps, banners, and email blasts. Most importantly, these new strategies get customers to find you when they’re looking for you. These types of leads are typically generated from an online form on a website – this is called an Internet Lead. Moreover, if you can figure out how to drive more and more traffic to a decent website you can generate a ton of leads very quickly… Technology has changed everything!

Is Internet Marketing Better for MCA Leads?

With internet marketing you can reach people who are looking for you today! Therefore, your sales people can stop pushing their products on people that don’t want them. Hence, efficiency goes up as well as employee morale. Can you imagine that? Having happier and more productive sales agents is a major goal for all business owners and obviously this can make running your business far more enjoyable.

This strategy increases efficiency everywhere you look. Sales people are more productive. They’ll come in earlier and stay later because they can actually make a good living using the tools that you put in place for them. Clients are more eng and they ask buying questions, and say yes more often. Your people will be easier to manage and everyone lives happily ever after.

However, not everyone can be a “marketing genius.” All business owners don’t have a “marketing guy.” This is why so many brokers and lenders are partnering with Synergy. Let us do what we do best while you close more loans or cash advances!

It took business owners some time to figure this out. Some learned how to become a marketer while others decided to hire a professional. We understand that it’s hard to make changes to your sales process. It’s hard to change how you do business. However, now is the time. In fact, it might already be too late! Now is the time to learn about internet marketing and How To Generate Merchant Cash Advance Leads.

MCA Leads – The Synergy Way

Synergy has the best MCA Leads in the industry I’ll bet you’re thinking “yeah, that’s what they all say…” But let me explain something that should make a ton of sense. We have 200 plus agents on the phones all day long and their job is to prequalify merchants and when possible send our clients a Live Transfer Lead. It would only make sense for us to give them access to the best leads so that they can produce more live transfers per hour worked, right?

I can tell you that when we first got into the industry we tried every possible lead option available to us… we tried business to business data, we tried live transfers, we tried UCC leads and trigger leads. First, we’d try one lead provider and then we’d try a second, and a third. After 6 months we’d exhausted all available lead providers in the space and we were still searching for something better.

But each source had issues, either TCPA professionals, defaults, over lever, low contact rate, bad emails, or something else. We finally figured it out! If we wanted to have good leads we were going to have to control them from the beginning of the lead generation process.

Our MCA leads are completely generated in house Leads. In other words, we’ve done all the homework for you. We’ve spent the money and have done the testing so that you don’t have to start where we did. Below we will discuss what makes us different compared to our competition in more detail.

MCA Leads – The Internet

How do we generate MCA Leads? In short, we do our own marketing. We’re experts in marketing! It’s our job to be in the know. Therefore, it’s our job to understand how Google’s algorithm works and how to use it to our advantage. It’s our job to understand H1 tags, keyword density, reading ease scores, and other technical SEO features. We have a team that builds our email content. Synergy hired a programmer to develop an email marketing platform so it saves money and keeps our cost down.

This is not something other lead companies want to do. They’d prefer to buy MCA Leads and resell these Loan Leads over and over again. It’s really easy to do and it keeps their cost down. However, these leads are sold too many times so their results are shaky at best. Afterall, if you’re not closing deals does it really matter how cheap the leads were?

Ask Your Lead Provider About Their Internet Marketing Experience

When you’re looking for MCA lead companies you need to ask about their internet marketing experience. In other words, if they don’t do internet marketing they must be reselling another company’s leads. They just change a few column headers and mark them up for a big profit! In addition, how do you know you have any exclusivity at all? If they buy leads from someone else… Who did that someone else sell these leads to? You really don’t know… but you can assume it’s happening all the time.

As a compliment to internet marketing, Synergy runs email campaigns. These email campaigns are sent from dozens of unique email addresses using different domains and rotation IP addresses. Most importantly, the emails are industry specific. We know which industries need money right now. Similarly, we know which one’s can get approved. Synergy targets the right companies so you can close more MCA deals.

MCA Leads – Google Adwords

We’re masters in Google Adwords! Synergy has been managing Adwords campaigns for more than 20 years. Google Adwords allows you to select your keywords and your target market. Next, you can build your own advertising messages that attract borrowers that turn into MCA Leads. In general, these messages appear in the form of ads on the first page of Google. Many people try Google Adwords and fail.

They don’t understand the technical details such as:

Keyword research
Writing compelling ads
Click through rate
Quality score
Destination URLs
Call extensions
Conversion tracking
Max bidding

Google makes it easy for anyone to create an account. Of course, Google wants everyone to sign up and spend money. However, to master Google Adwords it has to be a large part of your everyday life. If you know what you’re doing you can excel and make a lot of money. Overall, Google Adwords is the most targeted marketing program ever invented!

MCA Leads – SEO

We also build websites to drive organic traffic. SEO is known as search engine optimization. SEO allows customers to find your website on search engines. You choose your keywords and your target market.

Other technical factors for SEO include:

Relevant content
Internal link structure
External links
Backlinks
On-Page SEO & Off-Page SEO
Image SEO
Page rank
Site authority

Therefore, the higher your SEO rank the higher your website appears in search results. The difference between SEO and Google Adwords is very simple. Google Adwords is pay per click advertising. SEO is organic traffic where you do not pay Google.

This program takes some time to get traction. But it’s worth it! Search engine optimization is the best marketing program because it can drive traffic to your site without paying for clicks. This organic traffic can get you lots of new clients and it’s extremely consistent.

LEARN MORE ABOUT OUR OTHER MCA LEADS!